Mass media, in short, is the simultaneous spreading of information to the masses, via various types of media. Examples include print (newspapers, books, and magazines) and electronic (blogs, Facebook, Twitter, streaming videos). It is currently one of the leading sources for information distribution. Many consider it a “double edged sword” because it comes with a host of both helpful and harmful side effects. Regardless of personal opinion, it is safe to say that the introduction of mass media has knowingly shaped our society and will continue to mold it into a high-speed, information-based whirl wind.
The advantages of mass media are significant and it is important to highlight the positive impact that it continues to have in our everyday lives. Its existence allows the spread of news, sometimes vital, to people all around the world. It breaks down a barrier and creates a link that otherwise may not have been there. Suddenly, with one click of a button, whether it is to activate the printer or submit a tweet, different countries and cultures are able to access, review, and process the exact same information; information that could tell of hardships, announce a cry for help or simply boast of the most recent economic accomplishment. In addition, this constant spreading of ideas makes for great marketing. Many of today’s biggest companies continue to use electronic media for campaign ads and business promotion.
Despite the overwhelming evidence that supports a pro-media society, many argue that the harmful effects are drastic and sometimes irreversible. There are of course issues surrounding privacy invasion, word inaccuracy, and falsified or exaggerated information. One of the most alarming concerns is control. As the old saying goes: “With great power comes great responsibility” and putting too much power into the wrong hands can be detrimental. It is extremely easy for words to get twisted and for meanings to get mangled. It is imperative that ideas are reported accurately and that feelings and opinions are not exploited.
Regardless of how an individual feels about the matter, they, as we all do, possess the responsibility of practicing self-censorship. It is the first step in assuring that information is portrayed accurately. In doing so we, the youth in particular, can convince the world that the problem is not information overload, but filter failure. Filter failure has produced results ranging from law suits to cyber-bullying and suicides. Too much control is being given to individuals and they are misusing their powers. Just look at how easy it is to change something in Wikipedia or to receive a message from someone on Facebook, who isn't even a confirmed friend. This issue is fixable, however, and hopefully future government regulations and stricter social media privacy settings can help to resolve it. Until then, we need to do our part in assuring that mass media, specifically electronic, remains honest, humane, and, credible. http://www.buzzle.com/articles/Mass-media.html
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